|
As search engine optimizers we have a series of things that we know need to be done to a site to lift their search rankings, perhaps the simplest way to put it is that we make sure all the boxes are ticked with regards to optimizing your site.
While it is imperative all the boxes are ticked, It is important to understand the 80/20 rule of Search Engine Optimization.
Tentacle’s 80/20 Rule:
“Only 20% of SEO success derives from on page optimization…80% is due to the quality of inbound links”
Google reads an inbound link almost like a “vote” for your site, as it helps demonstrate that your website contains some measure of quality, relevant information.
While quantity of links is important, quality is even more important. Some inbound links are given more value than others by the search engine algorithms. Links from pages deemed to be more relevant, in terms of topic and theme, are given more weight. Also given more value are links that are labelled with more keyword rich anchor text and links that are received from pages themselves placed higher in Google page rankings.
Tentacle has access to high quality inbound links almost guaranteed to significantly increase the rank of your website in Google and other search engines. Our linking strategy will drive 80% of your website’s optimization success. See the results our linking strategies have created for others.
|
On page optimization
While only responsible for 20% of a site’s ranking, it is still important to ensure on page optimization tactics are implemented. Tentacle’s services include:
- Page Titles Optimization
- Page URL's
- Body Text Analysis
- Header Tags Optimization
Submission to Google Sitemaps & robots.txt
Making your site “Google Friendly” is critical to success. As such utilizing the webmaster tools that Google make available is a simple way to help ensure your site is compatible with the search engines spiders.
Tentacle submits all pages to Google sitemaps and adds the necessary code to verify the site. This will help Google learn which pages are most important to you and how often those pages change.
Robots.txt is a file utilized by search engines and submitted through Google Sitemaps which helps give search engines directions for navigating your website quickly and clearly. This will also be custom created and added to ensure search engines can best categorize the website & update listings frequently.
Website Analytics
Website Analytics displays information about visits and visitors arriving to your website. When set up correctly it should tell you everything you want to know about how your visitors found you and how they interact with your site. This is of particular benefit in determining which keywords are directing visitors to the site and will give us better insights into which keywords to continue to optimize for.
Tentacle sets up the website analytics on your behalf, the reporting of which will form a crucial part of the ongoing optimization for your site.
|
