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Search Engine Optimization should be considered with the same criteria in mind as other marketing opportunities:
- What are the marketing objectives?
- What is the required investment?
- What is the likely return on investment?
With other media though, measuring the ROI is often difficult. This is not the case with Search Engine Optimization. The advent of sophisticated web site analytics analysis tools allows us to accurately determine the exact results your investment in SEO has achieved, often even down to a cost per conversion level.
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Google’s Adwords program allows us to establish the likely cost per click for key search terms if we were to follow a paid advertising model. This immediately establishes a “value” for clicks achieved through a search engine optimization program. By doing the sums, the potential results for a well orchestrated search engine optimization program can soon be established.
Approx 80% of people searching the web will not go beyond page 2 of search engine results. You cannot afford to miss out on these opportunities. Search engine optimization is a long term traffic generation strategy that will provide quality leads, and achieve strong ROI over an extended period.
Talk to Tentacle about how Search Engine Optimization could significantly improve your marketing results.
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